Global Context Advertising Market Size, Status and Forecast 2018-2025
- Id : RNR-224295
- Category : Chemical Materials
- Publish Date : 2018
- Publisher : S&P Consulting
- Pages : 104
- Format : PDF
This report focuses on the global Context Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Context Advertising development in United States, Europe and China. Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed. The market for the consumer goods, retail, and restaurants industry is expected to register the highest growth rate during the forecast period. The growth of this market can be attributed to the wide use of digital advertising in the consumer goods, retail, and restaurants industry. In addition, digital marketing is used in the consumer goods and retail industry to improve marketing services, enhance customer intelligence, manage trade promotions, and optimize prices, and for loyalty marketing. In addition, rising purchasing power of consumers is driving the growth of the market. In 2017, the global Context Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025. The key players covered in this study - Act-on Software - Adobe Systems - Amazon.com - Amobee (Subsidiary of Singapore Telecommunications) - AOL - Facebook - Flurry (Yahoo's Developer Network) - Flytxt - Google - IAC - Infolinks - Inmobi - Marketo - Media.net (Acquired by Beijing Miteno Communication Technology) - Microsoft - Millennial Media - Sap - Simplycast - Twitter - Yahoo Market segment by Type, the product can be split into - Activity-based Advertising - Location-based Advertising - Others Market segment by Application, split into - Consumer Goods, Retail, and Restaurants - Telecom and IT - Banking, Financial Services, and Insurance (BFSI) - Media and Entertainment - Travel, Transportation, and Automobile - Healthcare - Academia and Government - Others Market segment by Regions/Countries, this report covers - United States - Europe - China - Japan - Southeast Asia - India - Central & South America The study objectives of this report are: - To analyze global Context Advertising status, future forecast, growth opportunity, key market and key players. - To present the Context Advertising development in United States, Europe and China. - To strategically profile the key players and comprehensively analyze their development plan and strategies. - To define, describe and forecast the market by product type, market and key regions. In this study, the years considered to estimate the market size of Context Advertising are as follows: - History Year: 2013-2017 - Base Year: 2017 - Estimated Year: 2018 - Forecast Year 2018 to 2025 For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.