The mosquito repellent market in India is a niche segment of the retail industry and is witnessing significant growth as Indians are increasingly becoming health conscious. Due to awareness and literacy levels rising, demand for such products has been steadily increasing. Huge potential and low level of penetration induces new players to enter the market. Mosquito repellents are generally classified into mats, coils, vaporizers, aerosols and creams.
The report begins with an introduction section which highlights the various segments in the market and provides information regarding major changes in the repellent market in India. The market overview section provides the market size and growth of the mosquito repellent market in India with a brief description of overall market as well as the market segmentation by product.
An analysis of the drivers explain the factors for growth of the industry which include growing incidence of mosquito borne diseases, increasing health consciousness, low penetration levels and cost effectiveness. The key challenges identified encompass health hazards and poor response from rural areas. Key trends have also been analyzed which include change in consumer preferences, conducting awareness program and shift of production focus.
Competition section profiles the major players in the market. This section contains snapshots of the corporations' financial performance and business highlights, providing an insight into the existing competitive scenario.
Page 1: Executive Summary
Page 2: Overview - Repellent Market Segmentation and Major Milestones in the Indian Market
Page 3: Market Overview - Market size & Growth (2010 -11 - 2014-15e) and Market Segmentation (2010)
Drivers & Challenges
Page 4: Summary
Page 5-8: Drivers
Page 9: Challenges
Page 10: Summary
Page 11-13: Trends
Page 14: Competition Overview - Market Share (2010) and Market Share in Coil Segment (in value terms) (2008-10)
Page 15: Product Pricing Portfolio Matrix of Players
Page 16-19: Domestic players
Page 20-21: Foreign players