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Adding Value Through Packaging: Dairy - Identifying pack formats and features that make a brand worth paying more for

  • Id : RNR-95187
  • Category : Food Beverages
  • Publish Date : 16-Jun-2017
  • Pages : 22
  • Format : PDF
License Type

Description
Adding Value Through Packaging: Dairy - Identifying pack formats and features that make a brand worth paying more for

Summary

"Adding Value Through Packaging: Dairy" explores new packaging formats and value-added features in the dairy category, using examples from GlobalData's Pack-Track innovation tool.

Dairy is a busy sector with a huge and varied selection of products on the retail shelf and it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. By using packaging to improve convenience and portability, and add functionality it is possible to adapt to consumers' changing lifestyles and needs. We have used GlobalData's Pack-Track packaging innovation tool to identify new packaging developments within the category, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within GlobalData's TrendSights framework.

Key Questions Answered

- What drives packaging innovations in dairy?
- What notable new formats and value-added features have been introduced in the dairy category in recent years?
- Which consumer trends have these packaging innovations capitalized on?
- How can dairy manufacturers use packaging to stay ahead of the game in a crowded marketplace?

Scope

- In order to be more successful brand owners are adjusting their packs to different lifestyle needs of consumers.
- Convenience is key and enhanced functionality through packs that allow easy usage in the home or easy consumption on the go is a noticeable trend.
- Packaging that allows greater interaction, or encourages play and fun, has appeal for younger consumers.
- The sensory appeal of packs can be utilized to achieve stand-out in the sector and attract consumers looking for products that fit in with their values and lifestyle aspirations.

Reasons to buy

- Use GlobalData's Added Value Through Packaging reports to inspire innovation.
- Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
- Appreciate the importance of the sensory element of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.