Home / Food Beverages / Country Profile: Bakery & Cereals sector in Egypt

Country Profile: Bakery & Cereals sector in Egypt

  • Id : RNR-95109
  • Category : Food Beverages
  • Publish Date : 31-May-2017
  • Pages : 154
  • Format : PDF
License Type

Country Profile: Bakery & Cereals sector in Egypt


GlobalData?s Country Profile report on the Bakery & Cereals sector in Egypt provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

The Egyptian Bakery & Cereals sector accounted for a volume share of 64% in the Middle East & African region, in 2016. The sector is led by the Bread &Rolls market, while the Morning Goods market is expected to register the fastest growth during 2016-2021. Increasing demand for convenient food options is driving the sector. The sector is fragmented with top five players accounting for just 6.5% of the market share by value in 2016. Health & Wellness attributes such as ?Naturally Healthy? and consumer benefits such as ?General Wellbeing? are the most sought after Health & Wellness claims in the Egyptian Bakery & Cereals sector. Food & Drinks Specialists is the leading distribution channel for bakery and cereals in the country. Glass is the most commonly used packaging material in the sector.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ?Cakes, Pastries & Sweet Pies?, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.


- The Egyptian Bakery & Cereals sector accounted for a volume share of 64% of the regional (Middle East & Africa) market, in 2016.
- Bread & Rolls is the largest market in the Bakery & Cereals sector.
- The Egyptian Bakery & Cereals sector account for 6.5% value share, in 2016; Private Labels account for 0.9% share by value in the same year.
- Flexible Packaging is the most commonly used packaging material in the sector
- Food & Drinks Specialists is the leading distribution channel for Bakery & Cereals sector in the country.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.