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Global Direct-To-Patient Digital Marketing Market Size, Status and Forecast 2025

  • Id : RNR-226945
  • Category : Healthcare It
  • Publish Date : 2019
  • Publisher : S&P Consulting
  • Pages : 93
  • Format : PDF
License Type

Description
This report focuses on the global Direct-To-Patient Digital Marketing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Direct-To-Patient Digital Marketing development in United States, Europe and China.

Today, healthcare patients are bombarded with thousands of branding exercises every day. More than half of these have absolutely no relevance to them. The Direct-to-Patient Digital Marketing Market understands the needs of a particular target audience and tailors its message to address their requirements directly. This allows healthcare providers to target the right audience at the right time with the right content.

The first Direct-to-Patient Digital Marketing Market driver is the growing importance of social media and also the patient. Whether healthcare companies like it or not, patients are playing a greater role in taking their own medical decisions. Web sites such as Healthline, Everyday Health and WebMD have made it very easy for patients to self-diagnose their problem. They frequently arrive at a hospital or doctor’s clinic already informed and with a list of possible ailments troubling them. People have also begun to expect assistance to their problems at any time of the day or week. Effective care in the Direct-to-Patient Digital Marketing market is provided 24/7 by leveraging both online and offline marketing tools to educate, sustain and engage patients at every stage of their decision making process. Pharmaceutical and medical companies must adopt Social Media to survive in the digital age and those that refuse to take part in it are only accelerating their own decline.

In 2017, the global Direct-To-Patient Digital Marketing market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

The key players covered in this study

    Healthline

    Everyday Health

    WebMD

    ...

Market segment by Type, the product can be split into

    Online

    Offline

Market segment by Application, split into

    Hospitals

    Ambulatory Surgical Centers

    Others

Market segment by Regions/Countries, this report covers

    United States

    Europe

    China

    Japan

    Southeast Asia

    India

    Central & South America

The study objectives of this report are:

    To analyze global Direct-To-Patient Digital Marketing status, future forecast, growth opportunity, key market and key players.

    To present the Direct-To-Patient Digital Marketing development in United States, Europe and China.

    To strategically profile the key players and comprehensively analyze their development plan and strategies.

    To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Direct-To-Patient Digital Marketing are as follows:

    History Year: 2013-2017

    Base Year: 2017

    Estimated Year: 2018

    Forecast Year 2018 to 2025

For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.