Netscribes' latest market research report titled Lead Acid Battery Market in India 2014 states that the battery market in India is experiencing rising demand from various sectors, thereby providing immense opportunities to manufacturers to grow and operate in the market lucratively. Steadily growing automobile sector and rising need for power backup is primarily aiding growth in the lead-acid battery market. The replacement market for batteries has also been growing considerably and is mostly served by smaller firms. The need for uninterrupted power in various industries such as telecom, banking and hospitality has resulted in the strong growth of industrial batteries. Another area from where the market has been facing high demand is the renewable energy market where batteries are required to store the energy generated from renewable sources.
Indian market is duopolistic in nature with the top 2 players, Exide Industries Ltd. and Amara Raja Batteries Ltd. Due to the tremendous brand recall experience by these companies, most original equipment manufacturers use batteries manufactured by them. Although a large unorganized market exists at present. The high efficiency with which lead acid batteries can be recycled has resulted in several recyclers entering the battery business. Since recycling, if not done with proper care, can result in heavy pollution, the Government of India has also laid down several guidelines. The Batteries (Management and Handling) Rules, 2001 is the law governing battery regulation in India. It was issued by the Ministry of Environment and Forests (MoEF) and provided regulations for the management and handling of lead-acid batteries.