Asia-Pacific Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country 2014-2025: Growth Opportunity and Business Strategy


Report ID : RNR-533483 Category : Service Industries Published Date : 30-May-2019
Publisher : GMD Pages : 130 Format : PDF
Asia-Pacific mobile advertising market is expected to grow at a 2019-2025 CAGR of 19.81%, becoming the largest regional market driven by a fast adoption of mobile advertising across the region. 
Highlighted with 29 tables and 52 figures, this 130-page report ?Asia-Pacific Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country 2014-2025: Growth Opportunity and Business Strategy? is based on a comprehensive research of APAC mobile advertising market by analyzing the entire regional market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2014-2017, revenue estimates for 2018, and forecasts from 2019 till 2025. (Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
?	Market Structure 
?	Growth Drivers 
?	Restraints and Challenges
?	Emerging Product Trends & Market Opportunities
?	Porter?s Fiver Forces
The trend and outlook of APAC market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify APAC mobile advertising market in every aspect of the classification from perspectives of Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country. 
Based on solution format, the APAC market is segmented into the following sub-markets with annual revenue for 2014-2025 (historical and forecast) included in each section.
?	Advertisement Campaign Solutions
?	Reporting & Analytics Solutions
?	Content Delivery Solutions
?	Integrated Solutions
?	Mobile Proximity Solutions
?	Other Solutions
On basis of advertising type, the APAC market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each segment. 
?	Search Advertising
?	Display Advertising 
?	Messaging Advertising 
?	In-App Advertising
?	In-Game Advertising
?	Websites Advertising
?	Video Advertising
?	Other Advertising Types
On basis of industry vertical, the APAC market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each section. 
?	Media and Entertainment 
?	Consumer Goods & Retail Industry
?	Banking, Financial Service & Insurance
?	Telecommunication IT Sector
?	Travel Industry
?	Healthcare Sector
?	Manufacturing & Supply Chain
?	Transportation and Logistics
?	Energy, Power, and Utilities
?	Other Industries
On basis of mobile device, the APAC market is analyzed on the following segments annual revenue for 2014-2025 (historical and forecast) included in each section. 
?	Smartphones
?	Tablets
?	Laptops & Notebooks
?	Other Devices
Geographically, the following national markets are fully investigated:
?	Japan
?	China
?	Australia
?	India
?	South Korea
?	Rest of APAC
For each of the aforementioned countries, detailed analysis and data for annual revenue are available for 2014-2025. The breakdown of key national markets by Solution Format, Advertising Type, Industry Vertical, and Mobile Device over the forecast years are also included.
The report also covers current competitive scenario and the predicted industry trend; and profiles key providers including market leaders and important emerging players.
Specifically, potential risks associated with investing in APAC mobile advertising market are assayed quantitatively and qualitatively through GMD?s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players: 
AdColony, Inc.	
AOL	
Apple Inc.	
Applovin Corporation	
Avazu Inc.	
Chartboost Inc.	
Digital Turbine, Inc.	
Facebook Inc.	
Flurry Inc.	
Flytxt	
Google, Inc.	
GoWide	
GumGum Inc	
Inmobi	
Matomy Media Group Ltd.	
Microsoft Corporation	
Millenial Media	
MoPub Inc.	
Nokia	
PassionTeck	
SAP SE	
Smaato Inc.	
Tune, Inc.	
Yahoo! Inc.	
Yeahmobi	
(Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
Table of Contents
1 Introduction	5
1.1 Industry Definition and Research Scope	5
1.1.1 Industry Definition	5
1.1.2 Research Scope	6
1.2 Research Methodology	8
1.2.1 Overview of Market Research Methodology	8
1.2.2 Market Assumption	9
1.2.3 Secondary Data	9
1.2.4 Primary Data	9
1.2.5 Data Filtration and Model Design	10
1.2.6 Market Size/Share Estimation	11
1.2.7 Research Limitations	12
1.3 Executive Summary	13
2 Market Overview and Qualitative Analysis	16
2.1 Market Size and Forecast	16
2.2 Major Growth Drivers	17
2.3 Market Restraints and Challenges	20
2.4 Emerging Opportunities and Market Trends	23
2.5 Porter?s Fiver Forces Analysis	26
3 Segmentation of APAC Market by Solution Format	30
3.1 Market Overview by Solution Format	30
3.2 APAC Market of Mobile Advertising via Advertisement Campaign Solutions 2014-2025	33
3.3 APAC Market of Mobile Advertising via Reporting & Analytics Solutions 2014-2025	35
3.4 APAC Market of Mobile Advertising via Content Delivery Solutions 2014-2025	36
3.5 APAC Market of Mobile Advertising via Integrated Solutions 2014-2025	37
3.6 APAC Market of Mobile Advertising via Mobile Proximity Solutions 2014-2025	38
3.7 APAC Market of Mobile Advertising via Other Solutions 2014-2025	39
4 Segmentation of APAC Market by Advertising Type	40
4.1 Market Overview by Advertising Type	40
4.2 APAC Mobile Search Advertising Market 2014-2025	44
4.3 APAC Mobile Display Advertising Market 2014-2025	46
4.4 APAC Mobile In-App Advertising Market 2014-2025	48
4.5 APAC Mobile In-Game Advertising Market 2014-2025	49
4.6 APAC Mobile Websites Advertising Market 2014-2025	50
4.7 APAC Mobile Messaging Advertising Market 2014-2025	51
4.8 APAC Mobile Video Advertising Market 2014-2025	52
4.9 APAC Market of Other Mobile Advertising Types 2014-2025	53
5 Segmentation of APAC Market by Industry Vertical	54
5.1 Market Overview by Industry Vertical	54
5.2 APAC Mobile Advertising Market for Media and Entertainment 2014-2025	57
5.3 APAC Mobile Advertising Market for Consumer Goods & Retail Industry 2014-2025	59
5.4 APAC Mobile Advertising Market for Banking, Financial Service & Insurance (BFSI) 2014-2025	60
5.5 APAC Mobile Advertising Market for Telecommunication IT Sector 2014-2025	62
5.6 APAC Mobile Advertising Market for Travel Industry 2014-2025	63
5.7 APAC Mobile Advertising Market for Healthcare Sector 2014-2025	64
5.8 APAC Mobile Advertising Market for Manufacturing & Supply Chain 2014-2025	65
5.9 APAC Mobile Advertising Market for Transportation and Logistics 2014-2025	66
5.10 APAC Mobile Advertising Market for Energy, Power, and Utilities 2014-2025	67
5.11 APAC Mobile Advertising Market for Other Industries 2014-2025	68
6 Segmentation of APAC Market by Mobile Device	69
6.1 Market Overview by Mobile Device	69
6.2 APAC Mobile Advertising Market on Smartphones 2014-2025	72
6.3 APAC Mobile Advertising Market on Tablets 2014-2025	73
6.4 APAC Mobile Advertising Market on Laptops & Notebooks 2014-2025	74
6.4 APAC Mobile Advertising Market on Other Mobile Devices 2014-2025	75
7 Asia-Pacific Market 2014-2025 by Country	76
7.1 Overview of Asia-Pacific Market	76
7.2 Japan	80
7.3 China	83
7.4 India	86
7.5 Australia	89
7.6 South Korea	92
7.7 Rest of APAC Region	95
8 Competitive Landscape	96
8.1 Overview of Key Vendors	96
8.2 Company Profiles	99
9 Investing in APAC Market: Risk Assessment and Management	124
9.1 Risk Evaluation of APAC Market	124
9.2 Critical Success Factors (CSFs)	127
RELATED REPORTS AND PRODUCTS	130