Netscribes' latest market research report titled Franchise Market in India 2014 outlines how the entrepreneurial appetite has streamlined itself into the franchising concept in the country. Franchising is defined as a proposition wherein an entrepreneur replicates a brand's business model by giving a fee and share of the revenue providing both safety of an established brand and independence of running a venture by oneself. Foreign companies have also realized the potential of franchising and consider it as the most viable option while making a foray into the Indian market. Even established businessmen are attaching more weightage to this proposition for their successors whenever they think of entrepreneurial ventures.
Franchise in India is growing at an impressive rate riding on the consumption boom wherein greater demand for products in India is getting translated into greater demand for franchises. An entrepreneur has the option to choose from over 4,000 franchising opportunities in India, which in addition to international franchises, is sowing the seeds of growth for domestic franchises as well. Though education leads in percentage proportion of share in the total franchising business in India yet, food and beverage, retail follow close in heels with health and wellness being another emerging sector. There is no specific rule or regulation governing the franchise sector, but it does have a presence of associations that channelize processes for such set-ups.