Global Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region 2014-2025: Growth Opportunity and Business Strategy


Report ID : RNR-533480 Category : Service Industries Published Date : 30-May-2019
Publisher : GMD Pages : 192 Format : PDF
Global mobile advertising (m-Advertising) market is expected to reach $354.76 billion in 2025, representing a 2019-2025 CAGR of 18.24% driven by a growing adoption of m-advertising service in global industries. 
Highlighted with 87 tables and 82 figures, this 192-page report ?Global Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region 2014-2025: Growth Opportunity and Business Strategy? is based on a comprehensive research of worldwide mobile advertising market by analyzing the entire global market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2014-2017, revenue estimates for 2018, and forecasts from 2019 till 2025. (Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
?	Market Structure 
?	Growth Drivers 
?	Restraints and Challenges
?	Emerging Product Trends & Market Opportunities
?	Porter?s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global mobile advertising market in every aspect of the classification from perspectives of Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region. 
Based on solution format, the global market is segmented into the following sub-markets with annual revenue for 2014-2025 (historical and forecast) included in each section.
?	Advertisement Campaign Solutions
?	Reporting & Analytics Solutions
?	Content Delivery Solutions
?	Integrated Solutions
?	Mobile Proximity Solutions
?	Other Solutions
On basis of advertising type, the global market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each segment. 
?	Search Advertising
?	Display Advertising 
?	Messaging Advertising 
?	In-App Advertising
?	In-Game Advertising
?	Websites Advertising
?	Video Advertising
?	Other Advertising Types
On basis of industry vertical, the global market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each section. 
?	Media and Entertainment 
?	Consumer Goods & Retail Industry
?	Banking, Financial Service & Insurance
?	Telecommunication IT Sector
?	Travel Industry
?	Healthcare Sector
?	Manufacturing & Supply Chain
?	Transportation and Logistics
?	Energy, Power, and Utilities
?	Other Industries
On basis of mobile device, the global market is analyzed on the following segments annual revenue for 2014-2025 (historical and forecast) included in each section. 
?	Smartphones
?	Tablets
?	Laptops & Notebooks
?	Other Devices
Geographically, the following regions together with the listed national markets are fully investigated:
?	APAC (Japan, China, Australia, India, South Korea and Rest of APAC)
?	Europe (Germany, France, UK, Italy, Spain, Rest of Europe)
?	North America (U.S. and Canada)
?	Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
?	RoW (UAE, Saudi Arabia, Qatar)
For each of the aforementioned regions and countries, detailed analysis and data for annual revenue are available for 2014-2025. The breakdown of all regional markets by country and split of key national markets by Solution Format, Advertising Type, Industry Vertical, and Mobile Device over the forecast years are also included.
The report also covers current competitive scenario and the predicted industry trend; and profiles key providers including market leaders and important emerging players.
Specifically, potential risks associated with investing in global mobile advertising market are assayed quantitatively and qualitatively through GMD?s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players: 
AdColony, Inc.	
AOL	
Apple Inc.	
Applovin Corporation	
Avazu Inc.	
Chartboost Inc.	
Digital Turbine, Inc.	
Facebook Inc.	
Flurry Inc.	
Flytxt	
Google, Inc.	
GoWide	
GumGum Inc	
Inmobi	
Matomy Media Group Ltd.	
Microsoft Corporation	
Millenial Media	
MoPub Inc.	
Nokia	
PassionTeck	
SAP SE	
Smaato Inc.	
Tune, Inc.	
Yahoo! Inc.	
Yeahmobi	
(Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
Table of Contents
1 Introduction	8
1.1 Industry Definition and Research Scope	8
1.1.1 Industry Definition	8
1.1.2 Research Scope	9
1.2 Research Methodology	11
1.2.1 Overview of Market Research Methodology	11
1.2.2 Market Assumption	12
1.2.3 Secondary Data	12
1.2.4 Primary Data	12
1.2.5 Data Filtration and Model Design	13
1.2.6 Market Size/Share Estimation	14
1.2.7 Research Limitations	15
1.3 Executive Summary	16
2 Market Overview and Qualitative Analysis	19
2.1 Market Size and Forecast	19
2.2 Major Growth Drivers	20
2.3 Market Restraints and Challenges	23
2.4 Emerging Opportunities and Market Trends	26
2.5 Porter?s Fiver Forces Analysis	29
3 Segmentation of Global Market by Solution Format	33
3.1 Market Overview by Solution Format	33
3.2 Global Market of Mobile Advertising via Advertisement Campaign Solutions 2014-2025	36
3.3 Global Market of Mobile Advertising via Reporting & Analytics Solutions 2014-2025	38
3.4 Global Market of Mobile Advertising via Content Delivery Solutions 2014-2025	39
3.5 Global Market of Mobile Advertising via Integrated Solutions 2014-2025	40
3.6 Global Market of Mobile Advertising via Mobile Proximity Solutions 2014-2025	41
3.7 Global Market of Mobile Advertising via Other Solutions 2014-2025	42
4 Segmentation of Global Market by Advertising Type	43
4.1 Market Overview by Advertising Type	43
4.2 Global Mobile Search Advertising Market 2014-2025	46
4.3 Global Mobile Display Advertising Market 2014-2025	48
4.4 Global Mobile In-App Advertising Market 2014-2025	50
4.5 Global Mobile In-Game Advertising Market 2014-2025	51
4.6 Global Mobile Websites Advertising Market 2014-2025	52
4.7 Global Mobile Messaging Advertising Market 2014-2025	53
4.8 Global Mobile Video Advertising Market 2014-2025	54
4.9 Global Market of Other Mobile Advertising Types 2014-2025	55
5 Segmentation of Global Market by Industry Vertical	56
5.1 Market Overview by Industry Vertical	56
5.2 Global Mobile Advertising Market for Media and Entertainment 2014-2025	59
5.3 Global Mobile Advertising Market for Consumer Goods & Retail Industry 2014-2025	61
5.4 Global Mobile Advertising Market for Banking, Financial Service & Insurance (BFSI) 2014-2025	62
5.5 Global Mobile Advertising Market for Telecommunication IT Sector 2014-2025	64
5.6 Global Mobile Advertising Market for Travel Industry 2014-2025	65
5.7 Global Mobile Advertising Market for Healthcare Sector 2014-2025	66
5.8 Global Mobile Advertising Market for Manufacturing & Supply Chain 2014-2025	67
5.9 Global Mobile Advertising Market for Transportation and Logistics 2014-2025	68
5.10 Global Mobile Advertising Market for Energy, Power, and Utilities 2014-2025	69
5.11 Global Mobile Advertising Market for Other Industries 2014-2025	70
6 Segmentation of Global Market by Mobile Device	71
6.1 Market Overview by Mobile Device	71
6.2 Global Mobile Advertising Market on Smartphones 2014-2025	74
6.3 Global Mobile Advertising Market on Tablets 2014-2025	75
6.4 Global Mobile Advertising Market on Laptops & Notebooks 2014-2025	76
6.4 Global Mobile Advertising Market on Other Mobile Devices 2014-2025	77
7 Segmentation of Global Market by Region	78
7.1 Geographic Market Overview by Region 2014-2025	78
7.2 North America Market 2014-2025 by Country	83
7.2.1 Overview of North America Market	83
7.2.2 U.S. Market	86
7.2.3 Canadian Market	90
7.3 European Market 2014-2025 by Country	93
7.3.1 Overview of European Market	93
7.3.2 Germany	96
7.3.3 UK	99
7.3.4 France	102
7.3.5 Spain	105
7.3.6 Italy	108
7.3.7 Rest of European Market	111
7.4 Asia-Pacific Market 2014-2025 by Country	112
7.4.1 Overview of Asia-Pacific Market	112
7.4.2 Japan	116
7.4.3 China	119
7.4.4 India	122
7.4.5 Australia	125
7.4.6 South Korea	128
7.4.7 Rest of APAC Region	131
7.5 Latin America Market 2014-2025 by Country	132
7.5.1 Argentina	135
7.5.2 Brazil	138
7.5.3 Mexico	141
7.5.4 Rest of Latin America Market	144
7.6 Rest of World Market 2014-2025 by Country	145
7.6.1 UAE	148
7.6.2 Saudi Arabia	151
7.6.3 Qatar	154
7.6.4 Other National Markets	157
8 Competitive Landscape	158
8.1 Overview of Key Vendors	158
8.2 Company Profiles	161
9 Investing in Global Market: Risk Assessment and Management	186
9.1 Risk Evaluation of Global Market	186
9.2 Critical Success Factors (CSFs)	189
RELATED REPORTS AND PRODUCTS	192