North America Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country 2014-2025: Growth Opportunity and Business Strategy


Report ID : RNR-533481 Category : Service Industries Published Date : 30-May-2019
Publisher : GMD Pages : 121 Format : PDF
GMD predicts North America mobile advertising market to reach $103.02 billion in 2025, representing a 2019-2025 CAGR of 17.22% owing to a rapid growth of mobile advertising across the region. 
Highlighted with 17 tables and 48 figures, this 121-page report ?North America Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country 2014-2025: Growth Opportunity and Business Strategy? is based on a comprehensive research of North America mobile advertising market by analyzing the entire regional market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2014-2017, revenue estimates for 2018, and forecasts from 2019 till 2025. (Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
?	Market Structure 
?	Growth Drivers 
?	Restraints and Challenges
?	Emerging Product Trends & Market Opportunities
?	Porter?s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America mobile advertising market in every aspect of the classification from perspectives of Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country. 
Based on solution format, the North America market is segmented into the following sub-markets with annual revenue for 2014-2025 (historical and forecast) included in each section.
?	Advertisement Campaign Solutions
?	Reporting & Analytics Solutions
?	Content Delivery Solutions
?	Integrated Solutions
?	Mobile Proximity Solutions
?	Other Solutions
On basis of advertising type, the North America market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each segment. 
?	Search Advertising
?	Display Advertising 
?	Messaging Advertising 
?	In-App Advertising
?	In-Game Advertising
?	Websites Advertising
?	Video Advertising
?	Other Advertising Types
On basis of industry vertical, the North America market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each section. 
?	Media and Entertainment 
?	Consumer Goods & Retail Industry
?	Banking, Financial Service & Insurance
?	Telecommunication IT Sector
?	Travel Industry
?	Healthcare Sector
?	Manufacturing & Supply Chain
?	Transportation and Logistics
?	Energy, Power, and Utilities
?	Other Industries
On basis of mobile device, the North America market is analyzed on the following segments annual revenue for 2014-2025 (historical and forecast) included in each section. 
?	Smartphones
?	Tablets
?	Laptops & Notebooks
?	Other Devices
Geographically, the following national markets are fully investigated:
?	U.S.
?	Canada
For each of the aforementioned countries, detailed analysis and data for annual revenue are available for 2014-2025. The breakdown of key national markets by Solution Format, Advertising Type, Industry Vertical, and Mobile Device over the forecast years are also included.
The report also covers current competitive scenario and the predicted industry trend; and profiles key providers including market leaders and important emerging players.
Specifically, potential risks associated with investing in North America mobile advertising market are assayed quantitatively and qualitatively through GMD?s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players: 
AdColony, Inc.	
AOL	
Apple Inc.	
Applovin Corporation	
Avazu Inc.	
Chartboost Inc.	
Digital Turbine, Inc.	
Facebook Inc.	
Flurry Inc.	
Flytxt	
Google, Inc.	
GoWide	
GumGum Inc	
Inmobi	
Matomy Media Group Ltd.	
Microsoft Corporation	
Millenial Media	
MoPub Inc.	
Nokia	
PassionTeck	
SAP SE	
Smaato Inc.	
Tune, Inc.	
Yahoo! Inc.	
Yeahmobi	
(Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
Table of Contents
1 Introduction	5
1.1 Industry Definition and Research Scope	5
1.1.1 Industry Definition	5
1.1.2 Research Scope	6
1.2 Research Methodology	8
1.2.1 Overview of Market Research Methodology	8
1.2.2 Market Assumption	9
1.2.3 Secondary Data	9
1.2.4 Primary Data	9
1.2.5 Data Filtration and Model Design	10
1.2.6 Market Size/Share Estimation	11
1.2.7 Research Limitations	12
1.3 Executive Summary	13
2 Market Overview and Qualitative Analysis	16
2.1 Market Size and Forecast	16
2.2 Major Growth Drivers	17
2.3 Market Restraints and Challenges	20
2.4 Emerging Opportunities and Market Trends	23
2.5 Porter?s Fiver Forces Analysis	26
3 Segmentation of North America Market by Solution Format	30
3.1 Market Overview by Solution Format	30
3.2 North America Market of Mobile Advertising via Advertisement Campaign Solutions 2014-2025	33
3.3 North America Market of Mobile Advertising via Reporting & Analytics Solutions 2014-2025	35
3.4 North America Market of Mobile Advertising via Content Delivery Solutions 2014-2025	36
3.5 North America Market of Mobile Advertising via Integrated Solutions 2014-2025	37
3.6 North America Market of Mobile Advertising via Mobile Proximity Solutions 2014-2025	38
3.7 North America Market of Mobile Advertising via Other Solutions 2014-2025	39
4 Segmentation of North America Market by Advertising Type	40
4.1 Market Overview by Advertising Type	40
4.2 North America Mobile Search Advertising Market 2014-2025	44
4.3 North America Mobile Display Advertising Market 2014-2025	46
4.4 North America Mobile In-App Advertising Market 2014-2025	48
4.5 North America Mobile In-Game Advertising Market 2014-2025	49
4.6 North America Mobile Websites Advertising Market 2014-2025	50
4.7 North America Mobile Messaging Advertising Market 2014-2025	51
4.8 North America Mobile Video Advertising Market 2014-2025	52
4.9 North America Market of Other Mobile Advertising Types 2014-2025	53
5 Segmentation of North America Market by Industry Vertical	54
5.1 Market Overview by Industry Vertical	54
5.2 North America Mobile Advertising Market for Media and Entertainment 2014-2025	57
5.3 North America Mobile Advertising Market for Consumer Goods & Retail Industry 2014-2025	59
5.4 North America Mobile Advertising Market for Banking, Financial Service & Insurance (BFSI) 2014-2025	60
5.5 North America Mobile Advertising Market for Telecommunication IT Sector 2014-2025	62
5.6 North America Mobile Advertising Market for Travel Industry 2014-2025	63
5.7 North America Mobile Advertising Market for Healthcare Sector 2014-2025	64
5.8 North America Mobile Advertising Market for Manufacturing & Supply Chain 2014-2025	66
5.9 North America Mobile Advertising Market for Transportation and Logistics 2014-2025	67
5.10 North America Mobile Advertising Market for Energy, Power, and Utilities 2014-2025	68
5.11 North America Mobile Advertising Market for Other Industries 2014-2025	69
6 Segmentation of North America Market by Mobile Device	70
6.1 Market Overview by Mobile Device	70
6.2 North America Mobile Advertising Market on Smartphones 2014-2025	73
6.3 North America Mobile Advertising Market on Tablets 2014-2025	74
6.4 North America Mobile Advertising Market on Laptops & Notebooks 2014-2025	75
6.4 North America Mobile Advertising Market on Other Mobile Devices 2014-2025	76
7 North America Market 2014-2025 by Country	77
7.1 Overview of North America Market	77
7.2 U.S. Market	80
7.3 Canadian Market	84
8 Competitive Landscape	87
8.1 Overview of Key Vendors	87
8.2 Company Profiles	90
9 Investing in North America Market: Risk Assessment and Management	115
9.1 Risk Evaluation of North America Market	115
9.2 Critical Success Factors (CSFs)	118
RELATED REPORTS AND PRODUCTS	121