Netscribes' latest market research report titled Retail Market in India 2014 notes how services sector has become the biggest segment of the Indian GDP. It analyzes in depth the retail market, a sub-set of the services industry. Since the opening of Foreign Direct Investment (FDI) in retail trade, the market has expanded into diverse segments such as food products, consumables, durables, retail services and arts and entertainment. The report explores the various market entry strategies available for retailers and the supply chain model of the retail market. It also defines and categorizes the different formats of operation of organized retail in India.
Since the economic liberalization in 1991, Indian retail market has been seeing increasing participation of multinational retailers, both online and offline. On the other hand, domestic retailers have expanded their presence throughout the country. Private labels have also flourished, with each retailer offering a host of in-house brands that cater to all segments of retail products. The radical growth in Indian retail market has been fuelled by the steady rise in organized retail, increase in disposable income, boom in real estate sector, growing consumption in rural segment, increasing penetration of mass media, rise in awareness about beauty, health and hygiene, changing lifestyle of consumers and increasing availability of credit. However, retailers are also facing increasingly complex challenges such as tough competition from unorganized segment, inefficiencies in supply chain, depreciation of Rupee, rise in energy costs and presence of harmful chemicals in several retail products that deter consumer consumption.