Global Online Advertisement Market Research Report 2018


Report ID : RNR-226117 Category : Technology And Media Published Date : 2018
Publisher : QYResearch Pages : 126 Format : PDF
Summary
This report studies the Online Advertisement market size by players, regions, product types and end industries, history data 2013-2017 and forecast data 2018-2025; This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.

Online advertising market has emerged as a very strong marketing or promotional strategy. As mentioned, the reach is enormous, and it is now easier to reach the target audience. During the initial introductory phase, search was the only format which received very high traction, but with time, organizations moved toward more interactive advertising formats such as display ads, video, and now to mobile advertising. Mobile advertising is one of the fastest growing advertising mediums in this online advertising market and has promising future.

In 2017, the global Online Advertisement market size was 136800 million US$ and it is expected to reach 312100 million US$ by the end of 2025, with a CAGR of 10.9% between 2018 and 2025.

This report focuses on the global top players, covered

    Amazon.Com, Inc.

    Aol, Inc.

    Baidu

    Facebook

    Google

    IAC

    Linkedin

    Microsoft

    Twitter

    Yahoo

Market segment by Regions/Countries, this report covers

    North America

    Europe

    China

    Rest of Asia Pacific

    Central & South America

    Middle East & Africa

Market segment by Type, the product can be split into

    Search Engine Marketing

    Display Advertising

    Classified

    Mobile

    Digital Video

    Lead Generation

    Rich Media

    Others

Market segment by Application, the market can be split into

    Automotive

    BFSI

    CPG

    Healthcare

    Industrial

    Media and Entertainment

    Retail

    Telecommunication and Information Technology-Enabled Services (ITES)

    Transport and Tourism

    Others

The study objectives of this report are:

    To study and forecast the market size of Online Advertisement in global market.

    To analyze the global key players, SWOT analysis, value and global market share for top players.

    To define, describe and forecast the market by type, end use and region.

    To analyze and compare the market status and forecast among global major regions.

    To analyze the global key regions market potential and advantage, opportunity and challenge, restraints and risks.

    To identify significant trends and factors driving or inhibiting the market growth.

    To analyze the opportunities in the market for stakeholders by identifying the high growth segments.

    To strategically analyze each submarket with respect to individual growth trend and their contribution to the market

    To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

    To strategically profile the key players and comprehensively analyze their growth strategies.

In this study, the years considered to estimate the market size of Online Advertisement are as follows:

    History Year: 2013-2017

    Base Year: 2017

    Estimated Year: 2018

    Forecast Year 2018 to 2025

For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Key Stakeholders

Raw material suppliers

Distributors/traders/wholesalers/suppliers

Regulatory bodies, including government agencies and NGO

Commercial research & development (R&D) institutions

Importers and exporters

Government organizations, research organizations, and consulting firms

Trade associations and industry bodies

End-use industries

Available Customizations

With the given market data, QYResearch offers customizations according to the company's specific needs. The following customization options are available for the report:

Further breakdown of Online Advertisement market on basis of the key contributing countries.

Detailed analysis and profiling of additional market players.
Table of Contents
Online Advertisement Market Report by Company, Regions, Types and Applications, Global Status and Forecast to 2025

1 Industry Overview of Online Advertisement

    1.1 Online Advertisement Market Overview

        1.1.1 Online Advertisement Product Scope

        1.1.2 Market Status and Outlook

    1.2 Global Online Advertisement Market Size and Analysis by Regions

        1.2.1 North America

        1.2.2 Europe

        1.2.3 China

        1.2.4 Rest of Asia Pacific

        1.2.5 Central & South America

        1.2.6 Middle East & Africa

    1.3 Online Advertisement Market by Type

        1.3.1 Search Engine Marketing

        1.3.2 Display Advertising

        1.3.3 Classified

        1.3.4 Mobile

        1.3.5 Digital Video

        1.3.6 Lead Generation

        1.3.7 Rich Media

        1.3.8 Others

    1.4 Online Advertisement Market by End Users/Application

        1.4.1 Automotive

        1.4.2 BFSI

        1.4.3 CPG

        1.4.4 Healthcare

        1.4.5 Industrial

        1.4.6 Media and Entertainment

        1.4.7 Retail

        1.4.8 Telecommunication and Information Technology-Enabled Services (ITES)

        1.4.9 Transport and Tourism

        1.4.10 Others

2 Global Online Advertisement Competition Analysis by Players

    2.1 Online Advertisement Market Size (Value) by Players (2017 and 2018)

    2.2 Competitive Status and Trend

        2.2.1 Market Concentration Rate

        2.2.2 Product/Service Differences

        2.2.3 New Entrants

        2.2.4 The Technology Trends in Future

3 Company (Top Players) Profiles

    3.1 Amazon.Com, Inc.

        3.1.1 Company Profile

        3.1.2 Main Business/Business Overview

        3.1.3 Products, Services and Solutions

        3.1.4 Online Advertisement Revenue (Value) (2013-2018)

        3.1.5 Recent Developments

    3.2 Aol, Inc.

        3.2.1 Company Profile

        3.2.2 Main Business/Business Overview

        3.2.3 Products, Services and Solutions

        3.2.4 Online Advertisement Revenue (Value) (2013-2018)

        3.2.5 Recent Developments

    3.3 Baidu

        3.3.1 Company Profile

        3.3.2 Main Business/Business Overview

        3.3.3 Products, Services and Solutions

        3.3.4 Online Advertisement Revenue (Value) (2013-2018)

        3.3.5 Recent Developments

    3.4 Facebook

        3.4.1 Company Profile

        3.4.2 Main Business/Business Overview

        3.4.3 Products, Services and Solutions

        3.4.4 Online Advertisement Revenue (Value) (2013-2018)

        3.4.5 Recent Developments

    3.5 Google

        3.5.1 Company Profile

        3.5.2 Main Business/Business Overview

        3.5.3 Products, Services and Solutions

        3.5.4 Online Advertisement Revenue (Value) (2013-2018)

        3.5.5 Recent Developments

    3.6 IAC

        3.6.1 Company Profile

        3.6.2 Main Business/Business Overview

        3.6.3 Products, Services and Solutions

        3.6.4 Online Advertisement Revenue (Value) (2013-2018)

        3.6.5 Recent Developments

    3.7 Linkedin

        3.7.1 Company Profile

        3.7.2 Main Business/Business Overview

        3.7.3 Products, Services and Solutions

        3.7.4 Online Advertisement Revenue (Value) (2013-2018)

        3.7.5 Recent Developments

    3.8 Microsoft

        3.8.1 Company Profile

        3.8.2 Main Business/Business Overview

        3.8.3 Products, Services and Solutions

        3.8.4 Online Advertisement Revenue (Value) (2013-2018)

        3.8.5 Recent Developments

    3.9 Twitter

        3.9.1 Company Profile

        3.9.2 Main Business/Business Overview

        3.9.3 Products, Services and Solutions

        3.9.4 Online Advertisement Revenue (Value) (2013-2018)

        3.9.5 Recent Developments

    3.10 Yahoo

        3.10.1 Company Profile

        3.10.2 Main Business/Business Overview

        3.10.3 Products, Services and Solutions

        3.10.4 Online Advertisement Revenue (Value) (2013-2018)

        3.10.5 Recent Developments

4 Global Online Advertisement Market Size by Type and Application (2013-2018)

    4.1 Global Online Advertisement Market Size by Type (2013-2018)

    4.2 Global Online Advertisement Market Size by Application (2013-2018)

    4.3 Potential Application of Online Advertisement in Future

    4.4 Top Consumer/End Users of Online Advertisement

5 North America Online Advertisement Development Status and Outlook

    5.1 North America Online Advertisement Market Size (2013-2018)

    5.2 North America Online Advertisement Market Size and Market Share by Players (2017 and 2018)

6 Europe Online Advertisement Development Status and Outlook

    6.1 Europe Online Advertisement Market Size (2013-2018)

    6.2 Europe Online Advertisement Market Size and Market Share by Players (2017 and 2018)

7 China Online Advertisement Development Status and Outlook

    7.1 China Online Advertisement Market Size (2013-2018)

    7.2 China Online Advertisement Market Size and Market Share by Players (2017 and 2018)

8 Rest of Asia Pacific Online Advertisement Development Status and Outlook

    8.1 Rest of Asia Pacific Online Advertisement Market Size (2013-2018)

    8.2 Rest of Asia Pacific Online Advertisement Market Size and Market Share by Players (2017 and 2018)

9 Central & South America Online Advertisement Development Status and Outlook

    9.1 Central & South America Online Advertisement Market Size (2013-2018)

    9.2 Central & South America Online Advertisement Market Size and Market Share by Players (2017 and 2018)

10 Middle East & Africa Online Advertisement Development Status and Outlook

    10.1 Middle East & Africa Online Advertisement Market Size (2013-2018)

    10.2 Middle East & Africa Online Advertisement Market Size and Market Share by Players (2017 and 2018)

11 Market Forecast by Regions, Type and Application (2018-2025)

    11.1 Global Online Advertisement Market Size (Value) by Regions (2018-2025)

        11.1.1 North America Online Advertisement Revenue and Growth Rate (2018-2025)

        11.1.2 Europe Online Advertisement Revenue and Growth Rate (2018-2025)

        11.1.3 China Online Advertisement Revenue and Growth Rate (2018-2025)

        11.1.4 Rest of Asia Pacific Online Advertisement Revenue and Growth Rate (2018-2025)

        11.1.5 Central & South America Online Advertisement Revenue and Growth Rate (2018-2025)

        11.1.6 Middle East & Africa Online Advertisement Revenue and Growth Rate (2018-2025)

    11.2 Global Online Advertisement Market Size (Value) by Type (2018-2025)

    11.3 Global Online Advertisement Market Size by Application (2018-2025)

12 Online Advertisement Market Dynamics

    12.1 Online Advertisement Market Opportunities

    12.2 Online Advertisement Challenge and Risk

        12.2.1 Competition from Opponents

        12.2.2 Downside Risks of Economy

    12.3 Online Advertisement Market Constraints and Threat

        12.3.1 Threat from Substitute

        12.3.2 Government Policy

        12.3.3 Technology Risks

    12.4 Online Advertisement Market Driving Force

        12.4.1 Growing Demand from Emerging Markets

        12.4.2 Potential Application

13 Market Effect Factors Analysis

    13.1 Technology Progress/Risk

        13.1.1 Substitutes

        13.1.2 Technology Progress in Related Industry

    13.2 Consumer Needs Trend/Customer Preference

    13.3 External Environmental Change

        13.3.1 Economic Fluctuations

        13.3.2 Other Risk Factors

14 Research Finding/Conclusion

15 Appendix

    Methodology

    Analyst Introduction

    Data Source