Home / Technology & Media / MarTech Market - Europe Insights

MarTech Market - Europe Insights

  • Id : RNR-831613
  • Category : Technology & Media
  • Publish Date : 2020
  • Pages : 240
  • Format : PDF
License Type

Description
The ToC covers information on Europe MarTech market, which is segmented as follows: 
•  By Offering
o Solutions
o Services
 
•  By Deployment
o On-Premise
o Cloud-based
 
•  By Application 
o Advertising and Promotion
•	Display and Programmatic Advertising
•	Search and Social Advertising
•	Native Advertising
•	Others
o Content and Experience
•	Email Marketing
•	Interactive Content Marketing
•	Optimization, Personalization and Testing
•	Digital Asset Management and Marketing Resource Management (MRM and DAM) 
•	Product Information System
•	Search Engine Optimization (SEO)
•	Marketing Automation
•	Web Experience Management
•	Others
o Social and Customer Relationships
•	Call Analytics
•	Account-based Marketing
•	Webinars and Other Events
•	Social Media Monitoring
•	Loyalty and Referrals
•	Influencer Marketing
•	Reputation Management 
•	CRM Systems
•	Chatbots
o Commerce and Sales
•	Proximity and IoT Marketing
•	Channel Partner and Local Marketing
•	Sales Automation
•	Affiliate Marketing
•	E-commerce Marketing
•	Others
o Data Analytics
•	Customer Data Platform
•	Compliance and Privacy 
•	Marketing Analytics
•	Others
o Other Applications (Roadmap Software, Budgeting and Finance etc.)
 
•  By Platform
o Mobile 
o Web
 
•  By Organization Size
o Small and Medium Enterprises
o Large Enterprises
 
•  By Technology
o Artificial Intelligence
o Machine Learning
o Augmented Reality and Virtual Reality
o Internet of Things (IoT)
o Others
 
•  By End Use Industry
o Healthcare and Pharmaceuticals
o Banking, Financial Services and Insurance
o Information Technology and Telecommunications
o Government
o Education
o Media and Entertainment
o Retail & Consumer Goods
o Travel and Hospitality
o Transportation and Logistics
o Manufacturing & Automotive
o Food and Beverage
o Others
 
•  By Country
o France
o The UK
o Spain
o Germany
o Italy
o Nordic Countries
•	Denmark
•	Finland
•	Iceland
•	Norway
•	Sweden
o Benelux Union
•	Belgium
•	The Netherlands
•	Luxemburg
o Rest of Europe 
 
We would be providing both qualitative and quantitative information about each segment that would help you to track the market with better understanding. The market segmentations are provided with in-depth analysis after we analyzed the market closely. In addition, we would also be providing cross-segmentation analysis for eight countries. For instance,
 
France would be further divided into the following segments:
 
•  By Offering
o Solutions
o Services
 
•  By Deployment
o On-Premise
o Cloud-based
 
•  By Application 
o Advertising and Promotion
•	Display and Programmatic Advertising
•	Search and Social Advertising
•	Native Advertising
•	Others
o Content and Experience
•	Email Marketing
•	Interactive Content Marketing
•	Optimization, Personalization and Testing
•	Digital Asset Management and Marketing Resource Management (MRM and DAM) 
•	Product Information System
•	Search Engine Optimization (SEO)
•	Marketing Automation
•	Web Experience Management
•	Others
o Social and Customer Relationships
•	Call Analytics
•	Account-based Marketing
•	Webinars and Other Events
•	Social Media Monitoring
•	Loyalty and Referrals
•	Influencer Marketing
•	Reputation Management 
•	CRM Systems
•	Chatbots
o Commerce and Sales
•	Proximity and IoT Marketing
•	Channel Partner and Local Marketing
•	Sales Automation
•	Affiliate Marketing
•	E-commerce Marketing
•	Others
o Data Analytics
•	Customer Data Platform
•	Compliance and Privacy 
•	Marketing Analytics
•	Others
o Other Applications (Roadmap Software, Budgeting and Finance etc.)
 
•  By Platform
o Mobile 
o Web
 
•  By Organization Size
o Small and Medium Enterprises
o Large Enterprises
 
•  By Technology
o Artificial Intelligence
o Machine Learning
o Augmented Reality and Virtual Reality
o Internet of Things (IoT)
o Others
 
•  By End Use Industry
o Healthcare and Pharmaceuticals
o Banking, Financial Services and Insurance
o Information Technology and Telecommunications
o Government
o Education
o Media and Entertainment
o Retail & Consumer Goods
o Travel and Hospitality
o Transportation and Logistics
o Manufacturing & Automotive
o Food and Beverage
o Others
 
A bottom up approach would be followed for Europe after we solely derive the market size of the following countries:
?	France
?	The UK
?	Spain
?	Germany
?	Italy
?	Nordic Countries
•	Denmark
•	Finland
•	Iceland
•	Norway
•	Sweden
?	Benelux Union
•	Belgium
•	The Netherlands
•	Luxemburg
?	Rest of Europe 
 
This would enable you to track the market for each country individually and also give you a better understanding on which factors the market is growing and which are the opportunities that are expected to propel the market growth.
Furthermore, factors taken into consideration for calculating the market share of the company (from which we derive the player positioning analysis) are as follows:
?  Revenue
?  Solutions/Services Portfolio
?  Mergers & acquisitions related to the aforementioned market
?  Key Developments
?  Regional presence
?  Any replacement of person in the key management group (such as the CEO, VP, etc.)
?  Employee strength
?  Year of establishment